Step
1 | Step
2 | Step
3 | Step
4 | Step
5
Step
1: Discovery Research™
Next-Step products begin with obtaining information
to gain a comprehensive understanding of project parameters
as well as the needs of the end-user and client. The
information amassed in Discovery Research™
forms the building blocks for product priority insight,
which is the catalyst for Strategic Innovation. MIDI's
multidisciplinary teams meet with client's staff for
structured group meetings to identify and document
all relevant facets of Marketing, Design, Engineering
and Branding. Information is collected for the formulation
of innovative views, leading to product development
opportunities.
Step
2: Systems Analysis™
Based on collected insight and information
in Discovery Research™, MIDI deploys its research group providing
clients with the proprietary design process
called
Systems Analysis™. This process provides a
fast and certain means of formulating and
prioritizing Discovery Research™ data for the purpose of zeroing
in on innovative product design and engineering
solutions.
Systems Analysis™ refinement process focuses
and defines the "fuzzy front end," yielding
a solid understanding of marketing, design
and engineering needs from which innovative
and appropriate design solutions readily
emanate. Success is greatly enhanced and is
virtually predictable.
Step
3: Innovation & Definition
Reflecting on the Strategic Importance of the information
discovered and uncovered in the previous Steps, MIDI
moves forward creating product direction and innovative
concepts that capitalize on the newly realized opportunities.
MIDI's multidisciplinary teams work with their client
in formulating and selecting the optimum development
path, defining all design, engineering, manufacturing,
configurations and relationships. The development
step methodology allows the creation of innovative
breakthroughs that constitute cost-effective solutions.
The path to Integration & Implementation is now
set.
Step
4: Integration & Implementation
MIDI's Total Capability posture allows for the design
and engineering of innovative products that meet the
most stringent client and agency requirements and
characteristics set forth, to the finest level of
manufacturing and production detail. "In-house"
Disciplines are extensive and all encompassing, allowing
every element of the development cycle to be addressed.
MIDI staff is comprised of Professional Engineers,
Industrial Designers, Marketing, Human Factors and
Prototyping Experts. Our cross-functional project
teams work in concert to produce outstanding production
results quickly and cost-effectively. We make it happen.
Step
5: Production/Rollout
MIDI supports their clients through the final critical
step of vendor selection, production details coordination,
communication, and agency approvals. MIDI's ability
to oversee all tooling details and 1st article production
ensures not only our client's success... it ensures
our success.
