The
program's goal was to
develop a Rear Projection Television
System which would offer value
to the consumer
"above and beyond" all major competitive
systems. A comprehensive Systems
Analysis™
study was launched, obtaining focus
groups' data to define detailed
objectives of the new ideal television
system. The following innovations
resulted:
- 2-in-1
Product: The first rear projection television
that is driven internally by a front projection
projector. The projector is removable
for projecting up to 260".
- Manufacturing
Engineering: The first TV of its size
class to be all injection molded, creating
a cost-effective mechanical piece part
assembly.
- Product
Distribution: Unprecedented, collapsible
cabinet system, providing reduced shipping
packaging by volume.
The
development yielded an innovative, unique
definition of tomorrow's next step in projection
television. This project success is attributed
to: Systems Analysis™, product feature
definition, advanced ergonomics, visual
aesthetics, innovative injection molding,
cost-effective manufacturing and the wherewithal
to implement these disciplines in harmonious
concert. |
