The development task was to create a "safe," hands-free headset that is ergonometrically comfortable and aesthetic from napkin sketch to full production in 5 weeks' time. With this incredibly tight timeline requirement, the DevelopmentDNA™ methodology of Product Development was deployed to not only get the product to market on time, but with value-added innovation as related to cell phone radiation reduction. Current hands-free headsets on the market do aid in the current radiation emission issues compared to conventional cell phone use. A little known fact is that typical hands-free headset's wire acts as an antenna, allowing partial radiation emissions to travel to the user's head. Through Next-Step design and materials sourcing, an innovative, cost-effective RF cable technology was integrated into the design, preventing radiation from coupling onto the wire of the headset that leads to the body and head. The end result was a rapid Product Development turnaround that yielded an advanced, distinctive design with value-added user safety benefits over the competition.