Project mandate; to create and launch a new market for in-home HIV testing. The effort initiated by leveraging the manufacturers existing chemistry technology of utilizing oral fluid (saliva) to test for HIV. A product was developed that allows for simple saliva collection by the consumer. The next step was developing an easy to use, foolproof system possessing high reliability at a very low cost. The design exceeded the manufacturers expectations from point of sale thru end user acceptance and ease of use.